# Earthley’s Label & Brand Update

A Fresh Look, Rooted in Nature.

At Earthley, our mission to change the way the world sees health care by bringing you the highest-quality, natural remedies hasn’t changed -- but how we present ourselves is getting a thoughtful refresh.

We’re excited to announce that throughout this year, you’ll begin to see updated fonts, colors, and label designs as part of our new branding! These changes are inspired by the same natural values we’ve always held dear: simplicity, transparency, and holistic care. While our label and graphics appearance may shift slightly, our formulas and unwavering dedication to natural wellness remain the same.

This rebrand is more than just a new label -- it’s a way to visually align Earthley with the strength and wisdom of the earth itself. Our updated color palette is rooted in nature’s richness: deep greens for herbal healing, warm golden tones to reflect ancestral traditions, and soft, earthy hues to embody the balance and nurture of natural living. You may notice a mix of label styles over the coming months as we transition, but rest assured -- whether it’s an older label or a newly updated one, it’s still the same trusted Earthley product you love.

To help avoid any confusion, we are sharing this visual guide comparing older original labels, the transitional labels that were a sort of bridge until we found the look we love -- the new labels! You can see what type of labels are all still Earthley and still the same product! We’re also here to answer any questions that arise during this process.

Thank you for your continued trust and support as Earthley evolves -- rooted in the same mission, just wrapped in a fresh, nature-inspired look!

### Q: Why are there still some with older labels?

A: At Earthley, we’re committed to keeping our prices as affordable as possible, without ever compromising on the quality of our ingredients. That’s why we make practical choices, like using up the last of an older batch of labels instead of throwing them away. While it may not save a fortune, small decisions like this help us stay focused on what matters: sourcing the best natural, safe ingredients while remaining debt-free. And that means we answer to you, our customers -- not outside investors!

### Q: What are the circle images on the new labels and some website listings?

A: These images are part of our [**Revive & Restore Promise**](https://earthley.com/earthley-revive-restore-promise). We have a simple theory: products should be clean, safe, and truly natural. You shouldn’t need a special app or a chemistry textbook to know they’re safe.

### A: Why has some dosage or safety information changed?

A: You may see some dosage or safety information changes between old, transition, and possibly new labels as well.

As we continue to expand, we've implemented some changes that you'll notice on our website and product labels. Many of these updates stem from the time and effort our team has invested in creating a more uniform approach, although there may be some delays in achieving consistency across all our products. One significant result of all these different types of changes is that they will help us obtain certification for our Earthley products, including our goal to achieve organic certification.

Over the years, we have continuously studied and gathered data to determine the best dosage and safety recommendations. These are not maximums or minimums -- just the best average dose to garner a positive effect. In many cases, consuming an entire bottle of tincture would not cause ill effects besides the glycerin potentially upsetting one's stomach.

While the herbs we use are generally safe, many herbalists emphasize that the dosage over time is more important than just the inherent safety of the herb. Therefore, we encourage individuals to conduct their own research and use their discretion in determining what works best for themselves and their families. If you have any concerns, we advise consulting a herbalist, naturopath, or doctor for guidance.

For your reference, we recommend research by herbalist [Richard Whela](https://www.rjwhelan.co.nz/herbs_A-Z.html)n. You may also reference our [**Herbal Profiles**](https://earthley.com/herbal-profiles) for further information on each herb within our products.

We don't believe there's a "one-size fits all" when it comes to our health and nutrition. What may work for one may not for another. If you have any concerns regarding the use of our products, we recommend you consult with a certified naturopath or other health professional to be safe and for your peace of mind. Our products are not FDA-regulated at this time, and we cannot guarantee or claim that any of our products will cure, treat, or diagnose anything.

***In the event of a discrepancy, our website will always reflect the most up-to-date information.***

We are committed to ongoing growth and improvement, and we invite you to join us on this journey. We genuinely appreciate your patience as we navigate through this process and any challenges that may arise!

If you ever have concerns regarding the safety or dosages of a product, you can also reach out to our [**Customer Care Team.**](mailto:customercare@earthley.com)