Exciting New Wholesale Changes
We have several updates to our wholesale program that affect every account. Thank you for making Earthley part of your business. We appreciate your partnership and want to give you clear information to help you plan your orders and serve your customers.
We are introducing a new wholesale program structure and contract, including updated discount tiers based on your cart total and new marketing requirements. Every wholesaler will need to review and sign the updated contract before placing an order on or after October 12, 2026. There is no separate renewal deadline; you can renew when you are ready, but you will need to complete that step before ordering from that date forward.
You can renew your contract on October 12, 2026. You may continue to order through your old contract through October 11, 2026.
Here is what is changing:
1. More flexibility with two discount tiers
The previous single tier of 40% off with a $425 minimum will be replaced by two options:
- 30% off orders starting at $357 in retail value, bringing your wholesale cost to approximately $250.
- 40% off orders reaching $833 in retail value, bringing your wholesale cost to approximately $500.
The smaller starting order option gives you more flexibility when stocking your shelves.
2. Clearly identifying excluded products.
We are also excluding certain products from wholesale purchasing because we cannot sustainably offer them at wholesale pricing. Please review the Product Exclusion List before ordering. Wholesale discounts cannot be applied to already-discounted, sale, or clearance items.
Shipping and applicable sales tax are additional. Wholesale orders do not qualify for free shipping.
3. Credit card and ACH payment options
Beginning October 12, 2026, you can pay by ACH bank transfer without a processing fee. We will continue to accept credit cards at this time.
We encourage you to try ACH ahead of January 1, 2027 though, when we plan to introduce a 2% processing fee on wholesale orders paid by credit card. ACH payments will not have this additional fee.
ACH payments can take a few business days to clear, and orders will not be released for shipment until payment has cleared. Please allow for that additional time when planning your restocks.
4. Updated marketing requirements
The new contract includes changes to marketing language and sales restrictions. Please review the full requirements in the branding guide.
These requirements include using compliant marketing language, meeting applicable California Proposition 65 requirements, and refraining from bidding on Earthley brand or product names in Google Ads auctions.
Please review these requirements carefully so you understand how they apply to your business before signing the updated contract on or after October 12, 2026.
5. A reminder about sales/use tax-exempt status
If you are requesting sales/use tax-exempt status, you must submit a valid Sales Tax Exemption Certificate during application process.
A Vendor’s License does not qualify as a tax exemption document. Without the required certificate, applicable sales tax will be charged.
We are here to help
We know this is a lot to review.
Our Wholesale FAQ below cover these updates along with resale requirements, shipping, customer refunds, and other wholesale policies. As a reminder, please report any damage, quality concerns, or incorrect quantities within five days of delivery.
If you still have questions, please reach out to wholesalers@earthley.com. Our team is happy to help you work through the changes.
Thank you for your continued partnership and for helping more families discover Earthley.
The Earthley Team